Initially, blogging involved a personal web log, in which a person would journal about their day. From “web log” came the term “blog.”
Like most new innovations on the Internet, many entrepreneurs saw marketing potential in having a blog, and blogging took off from there. Not only can a blog be used for marketing, but also, a blog can be a home business in and of itself.
Blog Versus Website
- Blogs are updated frequently. Whether it’s a mommy blog in which a woman shares adventures in parenting, a food blog sharing new recipes, or a business providing updates to its services, blogs have new content added several times a week.
- Blogs allow for reader engagement. Blogs are often included in social media because of the ability for readers to comment and have a discussion with the blogger and others who read the blog makes it social.
A blog post is a message on a blog. A blog post can be written for both personal and business purposes. A blog article aims to inform, convince or amuse the reader. The length of a post varies from a few words to about 5,000+ words. Often the text in a blog article is supported by photos, infographics or videos.